Salute!

Salute! logo

Salute! is a new winery boutique specialized in italian wines. With a focus on selling a selection of handpicked wines at reasonable prices, the enterprise required a name, brand identity, website and a plethora of other promotional and packaging materials.

The research undertaken revealed that first of all, the category was for the most part dominated by generic names. Secondly, the brand identity of a great majority of wine shops used somewhat homogenous color palette and visual materials. Thirdly, clients usually found buying wine intimidating owing to lack of knowledge.

In an effort to entice the customers with italian revelry and bucking the convention, Salute! was proposed as a name with matching la gioia di bere vino as a tag line.

The name was set in straightforward and friendly hand-rendered typeface. The category-usual crimson was changed to a brighter shade to give the brand a modern, customer friendly look, contributing greatly to making it a proprietary color as well.

Black and white photographs of the owners themselves created an elegant look, complementing the color palette and giving the identity an unpretentious human touch.

Finally, it was assured that all the facts essential to making an easy and informed decisions about buying a specific wine were designed in an approachable and communicative way.

Client: Salute!
Agency: Studio Otwarte
Role: art direction & design