Omnimemo
- Deliverables:
- logo /
- website /
- stationery /
Omnimemo is a web based learning platform targeted mainly at language students.
The name of the startup was a huge advantage: easily memorable, distinctive and accurate. As a result, the main effort revolved around developing an identity system that would not hinder functionality and usability when transcribed into web interaction. This was achieved through carefully selected type, consistent information hierarchy and composition.
The neutral and simple sans serif of the wordmark was chosen to give the logo a modern and clean look, while the "o" symbol provides a vivid and easily recognizable mark.
The identity deliberately avoids any form of imagery, visually bringing balance by elegantly proportioned typography. The structure is easily recognized and the information flows with a consistent cadence throughout the website and all types of marketing vehicles, from business cards to verb wheels.
Client: Omnimemo
Role: art direction & design
Testimonials: available here