Ogród

ogród logo

Ogród (The Garden) is a psychotherapy center affiliated by the Polish Psychological Association. In line with the statute of the Polish Psychological Association, their goal is to have psychology truly „assist people in their life struggles and help them remain in good health – in harmony with humanistic values”.

The logo needed to reflect the personality of the institute and their holistic approach to the concept of health, understood as „complete physical, mental and social well-being, rather than the mere absence of symptoms of illness or inability".

I've decided, as a point of honor, not to use flower/leaves imagery or symbols, trying to avoid the banality of the most common emblem. Fittingly, there is a watering can – not only relating to the garden per se, but also much more compatible with the institute's approach and conduct.

All the elements of the visual identity, from typography to color palette, were designed to convey modern and approachable, yet elegant aesthetic.

Client: Ośrodek Psychoterapii i Promocji Zdrowia Instytutu Psychologii Zdrowia PTP
Role: art direction & design