Octagon

octagon logo

Octagon is a consulting company, guided by the commitment to improve the processes that take place in an organization. The research they undertake leads to redesigning the organization's structure and relationships in order to make it more effective in present and future undertakings.

Several routes were taken in developing the key metaphor that would provide the biggest impact. In the end the epiphany came with the comparison of their activity to the copernican revolution. The long established but complicated model is replaced with the new, effective one, yet all the planets remain in their places. It's the model that is changed. Thus the tagline: rethinking the paradigm.

The final logo plays upon two meanings: the plain octagon and the symbol of the sun. The identity and visual communication system incorporates clarity and rationalism, which is precisely what the client anticipated.

Client: Octagon
Agency: Ergo Design
Role: art direction & design