natrasie.pl | works

natrasie.pl is a social networking site that helps to share travel experiences (and a great source of information about destinations as well).

The brief called specifically for a mascot, with the intent of making the application more approachable and friendly.

Consequently, I've created a cartoonish jay illustration as a key visual element, pawkily referring to well a know nursery rhyme by Jan Brzechwa (Wybiera się sójka za morze, ale wybrać się nie może).

Client: natrasie.pl
Role: art direction & design
Testimonials: available here