Levy & Wright
- Deliverables:
- logo /
- naming /
- stationery /
- guidelines /
- promotional materials /
- website /
- ephemera /
Levy & Wright is a property developer specializing in renovating, administering and managing historical tenements. For several reason they have decided to rebrand from SL-group (the acronym formed from the owner's initials).
I suggested Levy & Wright as a double wordplay: Levy (the founder's surname) phonetically means "left" in polish (which correlates with [rīt]), whereas "wright" itself indicates the process of constructing or repairing.
The identity, based on elegant and distinctive serif typeface, manifests the company's attachment to historical heritage and detail. The accompanying visuals with original XIXth century architectural lithographs amplify the overall sense of a distinct style.
Client: Levy & Wright
Agency: Studio Otwarte
Role: art direction & design