Hotel Paradise
- Deliverables:
- logo /
- stationery /
- guidelines /
- promotional materials /
- website /
- ephemera /
Hotel Paradise Resort & Spa is a deluxe hotel situated by the seashore of the Baltic Sea. It is a new venture of Hotel System Group, therefore the brief required including Hotel System's diamond sign, fortunately with conceivable alterations.
Pure geometry didn't work well in spa & wellness context, so the diamond symbol was transformed into an emblematic leaf, which better reflected the concept of tranquility and relaxation. With elegantly defined sans serif yet humanist typeface, the final logo execution presents the company in a fresh and contemporary manner.
Client: Hotel Paradise
Agency: Studio Otwarte
Role: art direction & design