Dąb Renesansowy
- Deliverables:
- logo /
- stationery /
- guidelines /
- promotional materials /
- website /
- ephemera /
Every oak tree started out as a couple of acorns, which decided to stand their ground.
Dąb Renesansowy (translated as: Renaissance Oak) is a high-end flooring company, which found its niche in providing luxurious and timeless floors made of materials of the highest possible quality.
With a name so strongly connoting a particular period in history, the symbol had to be designed in context. Literal but carefully stylized logo was crafted, with added benefit of being easy to replicate in various methods of production (having wood carving particularly in mind).
The new symbol influences the look and feel through all applications, accompanied by textured paper and embossing whenever possible.
Client: Dąb Renesansowy
Agency: Studio Otwarte
Role: art direction & design