Helena Pryłowska
I’m a graphic designer specializing in corporate branding and digital media.
Please take a look at my works and if you like what you see, you can contact me here. I'm available for projects on a freelance basis.
skills
I work in corporate & brand identity providing art direction for brand, print and screen respectively.
The skills I've developed throughout the last few years, equip me for creating appropriate communication solutions feasible for ever growing number of brand platforms.
The solution I provide not only meets the standards of creative and aesthetic excellence, but is consequent to the last detail in evoking the compelling idea behind.
practice
I've worked on an array of projects with diverse clients (both individuals and agencies), often collaborating with the best design studios.
The areas of my expertise include brand & corporate design, print design, as well as communications and interactive projects.
approach
Design is as much about aesthetics, as it is about contextualizing. I approach every project with objectivity and understanding of my client's needs, paying special attention to the clarity of a message the design should convey.
As Paul Valery once said: "Everything simple is false. Everything which is complex is unusable." Like all thinks functional, the consistency of the creative concept should not hinder flexibility and ease of use.
The design process is always structured by commercial requirements. With every brief I receive, I do my best to capture the essence: relevant ideas expressed through language as precise as possible, yet visually engaging.
networks
Blog: idiologie.com focusing extensively on branding and corporate identity.
Twitter
LinkedIn
Behance
Goldenline
STGU
friends & colleagues
Alfabety Dziedzica
Foxrabbit Designers
Krzysztof Szafranek
Typemind