I work in visual identity, collateral materials and interactive projects, providing art direction for brand, print and screen respectively.

Design is as much about aesthetics, as it is about contextualizing. I approach every project with objectivity and understanding of my client's needs, paying special attention to the clarity of a message the design should convey.

The solution I provide not only meets the standards of creative and aesthetic excellence, but is consequent to the last detail in evoking the compelling idea behind.

As Paul Valery once said: "Everything simple is false. Everything which is complex is unusable." Like all things functional, the consistency of the creative concept should not hinder flexibility and ease of use.

The skills I've developed throughout the last few years, equip me for creating appropriate communication solutions feasible for ever growing number of brand platforms.

The design process is always structured by commercial requirements. With every brief I receive, I do my best to capture the essence: relevant ideas expressed through language as precise as possible, yet visually engaging.